Professional Services

WebMD offers a host of professional services for individuals and organizations in the healthcare industry.


Develop your healthcare marketing platform with confidence! WebMD guides you through the entire process of establishing your goals and creating an online marketing strategy to help you achieve them, from custom medical websites to search engine optimization (SEO) to online advertising and lead-generation on WebMD. Specifically, WebMD provides marketing services in the following areas:

Custom content: compelling and valuable content that builds prospective clients’ trust, written and edited by
WebMD’s expert copywriters.

Blog and content-syndication: content-sharing strategies that take advantage of the reach and influence of social media.

Custom medical websites: custom design and development from our experienced IT team that fosters a lasting
web presence for your company.

Search engine optimization (SEO): visibility-building expertise from WebMD’s dedicated team of SEO specialists.

Social media solutions: build customer relationships and promote your brand.

Online Advertising: visibility on China’s premiere online medical portal WebMD.

Translation: accurate and market-ready Chinese and English translations of your content written and edited by
WebMD’s multilingual editorial team.

Market Research

WebMD maintains a strategic partnership with EyezChina, through which we provide complete mainland China market research solutions. EyezChina was founded by a group of passionate professionals from top global and domestic market research and consulting companies, with the goal of providing the same level of service as larger firms, but with a more customized, cost effective, and localized approach. Working together, EyezChina and WebMD formed an industry-specific research team focused on China healthcare and pharmaceuticals.

Market Entry

WebMD also maintains a strategic partnership with Archer Green, a full-service legal and business consulting firm with domestic and transpacific expertise. The firm’s multi-disciplinary team leverages a wealth of legal, technical and business capabilities in advising a diverse client base ranging from established multi-national corporations to ambitious young start-ups. Archer Green has extensive expertise in structuring foreign direct investment into China, advising on such key issues as corporate formation, corporate governance, intellectual property, tax and reparation of profits. Archer Green partnered with WebMD to form an industry-specific practice group dedicated to assisting foreign healthcare and pharmaceutical companies with China market entry.

For more information, please submit an inquiry via our Contact page.